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  • Writer's pictureVilma Catani

Define your purpose

Updated: Jul 5

“A company cannot achieve long-term profits without embracing purpose” because “a strong sense of purpose and a commitment to stakeholders helps a company connect more deeply to its customers and adjust to the changing demands of society.”

Business strategies that embed ESG practices in all operations and are managed for the long-term most likely tackle unexpected shocks and societal issues head-on. This was proven already during the COVID-19 pandemic when companies that were perceived to be more sustainable had less negative stock returns.

So, moving from intentions to results:

  • Define your purpose and make sure to differentiate from competitors

  • Integrate sustainability into the center of your business strategy

  • Measure and communicate your progress and results

  • Ambitious and strategic activities will be rewarded!

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