SDG Monitor started from our common interest to help United Nations to reach the Sustainable Development Goals (SDGs) by 2030. Agenda 2030 is a government level contract but companies are in crucial  role realising  it. That is  why we wanted to create a hands-on tool to integrate SDGs into any business  strategy  or sustainability policy and  to help companies measure their sustainability development. 

SDG Monitor is a true creation of Covid -19  Pandemic. We met at the online course 'in' Cambridge, started chatting and got an idea to build a measuring device that uses the SDGs. We have been working together now for almost a year but have met face to face only once.

Countries and companies have ten years to reach the SDGs. In this fast pacing world it may seem a long time, but it is not,  so let's start acting sustainably right now. We have made a commitment  to keep developing SDG Monitor at least until 2030 and  helping all the companies that are joining us with journey to reach their goals. So, no matter how small step you take  towards sustainability just take it, and do it today, for it will most likely grow your business and enhance social wellbeing with less harm to the environment.


One of our first tasks  when starting SDG Monitor  was to create  our own Agenda 2030 with sustainability action plan and start measuring it. Our main goals are to grow our business by producing and consuming as little as possible, be carbon neutral and to support human rights while having good time of  doing all this. 

SDG Monitor was founded  in  Finland but we like to think of us as citizens of the world. Finland is  one of  the leading  countries when it comes to sustainability but there are  challenges,  one of them being the high rate of domestic violence*. SDG  Monitor wants to help Finland in ending this so we contribute 1% of every subscription to domestic violence prevention associations. 

*Sustainable Development Report 2020 SDG index.

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SDG Monitor started from a common desire to help companies becoming more sustainable. We believe that providing businesses a tool to measure their sustainable actions, show their impacts and communicate them in a transparent way will make a positive impact.


Johanna Catani

Founder and Advisor on Sustainability Leadership and Communication at SDG Monitor, Activist

'Less is More'

Companies have key role realizing  the Sustainable  Development Goals. I want to  help businesses to grow sustainably.

Tuuli-Anna Tiuttu

Co-founder & CEO at SDG Monitor

"Where you focus your energy, you grow"

I believe in the power of small and consistent actions. The actions your company takes today, this week and this month will form the future you wish to see. 

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Vilma Catani

Co-founder and Data Scientist at SDG Monitor

Businesses of all operations and sizes play an essential role in achieving Agenda 2030.

'This is a team effort, so start your sustainability journey today'.

Advisory Board

We are happy to have some brilliant minds to challenge us and guide us towards 2030. 

Annika Finer, COO,  Co-Founder Felinna  Capital,  Geneve, Switzerland

Marko  Sjöman, Founder 3StepIT, Helsinki,  Finland

Nina Ehrnrooth, CEO, Partioaitta Oy, Helsinki, Finland


SDG Monitor is a cloud-based tool that helps companies and organizations to measure and communicate their sustainability performance and to show its impact.

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